What is a responsive website?
A responsive website is one that will automatically reformat itself to the device it is viewed on, i.e. hand held devices such as mobile phones or tablets, or desktop monitors or TV sets. This is particularly important because you can never tell what screen size your website will be seen on.
Why is it that important?
Last Christmas Internet sales grew by 19.2% compared to 2012. The increase was largely driven by the increasing popularity of smartphones and tablets.
7 in 10 people own a smartphone according to research by Deloitte. Half of the people surveyed declared they have used their handset to make a purchase. They are also more likely to use their phone for search.
Mobile use is on the rise
In a few years users visiting websites on a mobile devise has gone from under 10% to about 50%. This is a market population that cannot be ignored.
Google likes simplicity. A responsive website will use a single URL, making life easier for the search engine robots.
Google takes into account the user experience. For example users will have a good experience when sharing a link across various social platforms which can give similar quality page whatever the screen size is.
A responsive website will avoid any redirect errors between different versions.
Studies have shown that over 2/3 of mobile users are more likely buy from a mobile friendly website and 48% felt frustrated when confronted with a non-mobile friendly website.
New devices are constantly launched on the market with varying screen sizes. A responsive website will cater for yet non-existent screen sizes.
A responsive website is managed from a single place as opposed to having to administer several versions with possibilities of errors in synchronisation.