Mobility is on the increase and here to stay.
Mobile is the platform of today, and now we're also getting ready for the platforms of tomorrow,"
Facebook founder and CEO, Mark Zuckerbergcommenting on the purchase of Oculus VR,
the leader in virtual reality technology, on Tuesday 25.03.2014.
Hand held devices are increasingly ubiquitous, even in the home, displacing the PC. Nearly half of the Web traffic is viewed on mobile screens.
A responsive website is key to give users a positive experience. It is said that if users had a positive experience on your website, he/she is 67% more likely to buy your product or use your services. Imagine someone finding your product on their smartphone and deciding to continue their search later on a PC, maybe when they get home. If your website is responsive they will recognise it, know their way around and feel comfortable buying from you.
Of the three configuration to create smartphone-optimised websites (responsive website, dynamic serving, separate mobile site) Google prefers responsive website design, refering to it as industry best practice. They mention the single URL and HTML pages, avoiding duplication of content and improved user experience, the latter being a factor to which Google is giving increasing importance in their rankings.
Including any future device, a responsive website will adapt to any size screen so will create a positive user experience whatever the mobile device, .
A key advantage of a responsive website is managing one website and one search engine optimisation (SEO) campaign.
Positive user-experience, improved search engine optimisation results and easier website and Internet marketing campaigns management make responsive website your preferred website solution.