Mind the trap. The recipient of your message may not ‘get’ your message
Speak your customers' language
Imagine you are buying something online. Your search takes you to two websites. In one, the icons are unfamiliar, the currency is not your own, the item description is written like in a foreign language. In the other website, you 'get' the item description, the currency is your own, the icons make sense.
The second website has been localised, not the first one. Where will you spend your money?
We help you engage with your target customers by getting you to speak their language; that includes integrating their social and cultural references, their legal framework, their environmental considerations. The result, increase your conversion rate.
Together with localisation, tailored digital strategies for your target market are a winning combination.
We believe in the power of the cultural understanding to help companies conquer new foreign markets.
We like to challenge preconceived ideas.
We keep asking 'why' and think outside of the box to bring innovative ideas.